NVEW: Turning Education into Action
Every October, National Voter Education Week (NVEW) mobilizes thousands of organizations nationwide to help voters prepare for upcoming elections. The nonpartisan campaign focuses on the full voting journey, with one action for each day of the week: registering to vote, researching what’s on your ballot, making a plan to vote, learning how elections work, and sharing this info with friends and family.
Since its founding, NVEW has partnered with campuses, nonprofits, businesses, libraries, faith groups, election offices, and more to equip millions of voters with the resources they need to cast their ballot with confidence. Last year, NVEW reached an estimated 1.4 million voters through its 875 partners as they hosted more than 400 in-person voting celebrations.
This year’s NVEW takes place October 6-10, and we encourage all organizations to participate. Sign up to celebrate alongside Democracy Works and access free resources.
Making TurboVote Central to Voter Engagement
When NVEW was looking for a reliable tool to guide voters through each step of its checklist, TurboVote was a natural fit. Integrated directly into NVEW’s voter FAQ pages, TurboVote is highlighted across campaign materials, from social media posts and flyers to sample emails and partner toolkits.
“Every pathway we create for voter education leads to TurboVote, ensuring consistency and ease of use,” said Zoë Williamson Cretini, who helps lead the annual campaign in her capacity as Associate Digital Communications Director at the Students Learn Students Vote Coalition. “Because every voter-facing resource connects to TurboVote, it has become the central hub of our voter engagement work.” This approach has helped more voters not just register, but also research their ballot, make a voting plan, and sign up for reminders.
Students at Southern Maine Community College held an in-person voting celebration, one of hundreds that NVEW assisted with across the country.
Encouraging Participation Beyond Federal Elections
NVEW has also seen a powerful ripple effect: voters stay engaged in local and off-year elections. “One of the most encouraging outcomes has been seeing voters stay engaged beyond presidential elections,” said Cretini. “Through NVEW, participants not only register but also learn how elections work and why local races matter. We’ve noticed more voters showing up for smaller, lower-turnout elections like school boards, city councils, and ballot initiatives that often have the biggest impact on daily life.” TurboVote’s reminders ensure participants receive timely, accurate information year-round, and not just during presidential cycles.
NVEW encourages partners to combine digital tools like TurboVote with personalized outreach. Whether it’s a student reminding their roommate about a deadline, a faith leader highlighting a relevant ballot measure, or a community organizer sharing voter guides, trusted messengers remain the most effective way to engage voters.
Looking Ahead
By pairing TurboVote’s infrastructure with a coordinated national campaign, NVEW helps turn voter education into a community-based movement. The result: more voters who not only understand how to participate in elections, but who carry that knowledge forward to future elections and encourage others to do the same. Because TurboVote is scalable and flexible, it allows NVEW to reach thousands of diverse partners while still giving them the freedom to adapt outreach to their unique communities.
“TurboVote and NVEW work hand in hand: the platform provides the infrastructure, and the week provides the national moment that brings people together. Our experience has shown that when you combine scalable tools with a coordinated campaign, you don’t just register voters, but you build long-term habits of engagement that ripple out into communities,” Cretini said.
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